Benefits of having a Website
Posted on 10/18/2009 at 11:21 PM
Why does every business need a website? The Internet has become an integral part of our lives allowing the communication of ideas and resources with only the click of a button. There used to be a time in which the only means of searching for a service or product was through word of mouth, going to a store, or pulling out that big yellow book. Now adays, anyone can fire up their favorite search engine and search for services or products right online. Read through the list of advantages to learn why owning your own website can help you grow your business.
Effective Method of Advertisement
Most businesses spend a great deal of money on printed materials to pass out to potential customers and other advertising media. A website may not be a substitution for these means of marketing but by not providing potential customers with a web site of your services, you are missing out on the potential revenue that this opportunity provides. A website can showcase your products/services along with details, pricing, contact information, company information, and the list goes on. Brochures, business cards, and other printed materials only have space for limited information and can hardly convey a company's essence.
A website provides marketing 24/7, day and night. It is available when your business is closed or there is no one accessible to answer a potential customer's phone call. In fact, you can even encourage missed callers through voice message to visit your website for additional information. Users will be able to access information about your company anytime and anywhere.
Information on your website can be quickly and easily updated to include changes to your products, services, business address, phone number, or any other relevant information. On the other hand, printed materials can be expensive and quite troublesome to keep updated. For example, a change in your business address due to a move to a larger location means that all of your paper related materials must be reprinted.
Having a web site is so common these days that the first thing people do after hearing about your business is to check it out on the web. Businesses that do not have a website may convey a message that they are less credible and are not 'real'. A well thought out, professionally designed website can add credibility to your business by conveying a sense of stability and pride in your production or service.
Improve Communication Efforts
A web site is a great way to communicate with your customers and potential customers. You can market all of your services, display products and photos, announce events, provide driving directions and maps, display testimonials, and anything important that will help customers make an informed decision. A website can convey more information then you could fit in a limited space print ad.
Cross Geographical Boundaries
No longer can you only market locally. People locally, nationally, and internationally can look at the products and services that your business provides. A website can open up your business to a much larger customer base.
Provide Competitive Edge
If your business does not have a website but your competitor does, be prepared to lose countless potential customers. With everyone using the web to search for products and services, a business with a website will surely get the opportunity first.
Furthermore, one of the most overlooked advantages of owning a website is that a web site not only advertises your business, but can collect data as well. You can get to know who visited your site, how much time they spent on your site, what they searched for, and where they are located. All of this information can help target your audience, refine your marketing stragety, and ultimately provide an edge over your competitors.
Websites do have initial development and maintenance costs, but as we have just outlined, these costs are well worth it. Your business can enlarge its customer base and increase its revenue easily covering the costs. Is it time for your business to gain that competitve edge?